Howdy, partner! Sit on down by the campfire and let us spin you a tale about a renegade marketing outfit known as GiddyUp. Home to a fearless, untamed division of rogue marketing professionals.
Riding into the Sunrise: Just as a cowboy scouts the land, our first step is understanding your business landscape to see how we can outride the competition.
Lay of the Land: Next, we move to the drafting table and create strategic marketing maps outlining your new systems and funnels. Just like a farmer planning their fields before the planting season.
Constructing the Homestead: We construct your marketing system with our conversion-focused branding assets at the heart of your new system. Primed to sprout and bring forth an abundant harvest (leads and customers).
Tending the Fields: We take our well-prepared tools and strategies, and with a hearty "GiddyUp," we launch your new marketing system. We guide you through this process, ensuring a smooth transition from your old system to the new.
Knowing where your herd grazes is key. You didn’t initially identify and understand your ideal customer profile, leading to inefficient marketing efforts and wasted resources on audiences that are not likely to convert into paying customers.
Sure, anyone can attract a few leads here and there, but you're aiming for the fences. Doing what the rest of the cowpokes are doing won't get you that buckle. You've gotta craft an offer that “they can’t refuse.” The problem is you think this means just offering more, so you end up with a Frankenstein offer that covers everything from a custom onboarding call to walking your client's dog.
The top brands run their operations like a well-oiled machine, knowing every cog and wheel (booking rates, profits per call, etc.) and constantly trying new things to find a clear winner (different sales funnels, pricing strategies). Right now, you're relying on Google Sheets and spending more time figuring out where they are stored than determining which Key Performance Indicators actually matter.
Beyond the budget, you have limited human resources and lack specialized staff, such as marketing experts, data analysts, or digital strategists, directly impacting the development and execution of effective marketing strategies. This limitation can lead to an overreliance on multitasking, with employees wearing multiple hats, which is no fun for anybody…as they keep hinting during your weekly huddles.
What started as sporadic notes on your iPhone - has become a wild stampede of software, funnels, offers, and one overwhelmed business owner. You're trying to be a jack-of-all-trades but mastering none, spending more time figuring out your passwords than a miner spends looking for a vein of gold.
Keeping up with the latest marketing technologies and trends (like social media platforms, SEO, content marketing, AI, etc.) is vital. Due to a lack of expertise, time, or resources, you often find it challenging to stay updated and effectively leverage these tools. Using ChatGPT for your social copy or to respond to emails will not move the needle. You know you’re missing out on opportunities to improve your business processes and save precious time.
