Covered Keeper | Boat, RV, and vehicle storage
Port St. Joe, Florida [now expanded to two additional locations]

Challenge

This business launched as PSJ Boat Storage in a market full of generic storage options. The owner needed a name, brand, and website that communicated premium protection for boats and RVs, plus a digital experience that made it easy for out-of-town owners to understand options and take the next step fast.

What GiddyBrands did

We started with a Brand Strategy Workshop to define the promise: safeguarding your adventures, with everything accessible from your phone. From there, we built a brand and web foundation designed to earn trust quickly and scale.

Renamed PSJ Boat Storage to Covered Keeper
We researched name directions and domain availability to land on an ownable, brandable asset built for long-term equity.

Clarified positioning and messaging
We tightened the language around protection, convenience, and peace of mind for boat and RV owners who care about safeguarding their investment.

Built the identity system
Developed a clean, flexible logo system that works across signage, print, and digital.

Designed a conversion-focused website
Planned, wrote, and structured the site around what customers care about most: security, access, location, and clear pricing, with simple paths to reserve or inquire.

Laid the groundwork for search visibility
Built an SEO-friendly content and FAQ structure aligned to how people search for boat and RV storage in the region.

Result

Covered Keeper became a premium, credible brand in a crowded category, with a website experience that makes storage feel simple and secure. Since the rebrand and platform build, the business has grown from a single location into a three-location footprint, proving the brand was built to scale, not just to launch.